Technology

Adidas tapped the City of Angels for its latest release

2026-03-11 17:50
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Adidas tapped the City of Angels for its latest release

For the release of its new Hyperboost Edge running shoe, the brand celebrated the new kicks (and the recent marathon) in sunny Los Angeles

FW26 HYPERBOOST EDGE 9

Last week, as more than 20,000 runners descended upon the city for the LA Marathon, sportswear brand adidas took the opportunity to unveil its latest release, the Hyperboost Edge. To celebrate the launch of its new running shoe, the brand kept marathon weekend booked and busy, hosting a series of events and activations that brought together talent across both running and fashion.

Though adidas is no stranger to footwear, the new kicks introducehellip;

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