Finance

Jim Beam and Dazed want to help you get game day-ready

2026-01-23 10:25
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Jim Beam and Dazed want to help you get game day-ready

With a Kenan Thompson collab, kickoff party in New York City and exclusive giveaway for Dazed readers, Jim Beam’s Refresh Your Season campaign already has the makings of a winner

Jim Beam

Drink Smart®. Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2026 James B. Beam Distilling Co., Clermont, KY.

If you’ve ever had a bourbon cocktail, then you’ve likely had a taste of Jim Beam. The centuries-old spirit brand has always been ahead of its time, and this year is no different. Ahead of football’s busiest time of year, the brand already has the Big Game on its mind, and is teaming up with Dazed to start the celebrationshellip;

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